SOMOS Educação is Brazil’s largest basic education company and one of the largest educational groups in the world. SOMOS, in Portuguese, stands for “we are”, in English.
Our schools, educational systems, publishing, products and services for management and complementary education impact on everyday life and transform the lives of thousands of educators and millions of students, along with their families, all around the country.
With a complete portfolio of solutions, organized into an integrated business ecosystem, we enhance the results of Brazilian education, also increasing the profit of the partner schools.
The brands that are part of SOMOS Educação group are quality references. We offer a complete education that prepares our students for Brazilian exams, such as ENEM – National High School Exam, in English – for entrance exams in the best universities in the country, as well as for life.
Behind all of these, there is a team of restless professionals, which share the commitment of making the next Brazilian generations better and better.
VISION – Where do we want to go?
We want to be the most relevant educational group in the world and the main reference for the transformation in our country’s education.
MISSION – How will we get there?
By creating integrated educational solutions that enhance the formation of a society that is more creative, collaborative, wise, human and ready for the challenges of life.
VALUES – What are the values that lead our team?
We believe that the role of education is not only to prepare students for life, but also to prepare them to change the world.
SOMOS Educação is the brand that moves Brazilian education in many aspects: we have schools, learning systems, publishing, as well as products and services for management and complementary education for students, teachers and parents.
We develop children, teenagers and adults for the 21st century, from generations Y, Z and others to come, for collaboration, nonlinear thinking, on-line relationships, and the future that is yet to be predictable.
Our job is to transform the everyday life of these students into something challenging, that inspires them to think big, teaching them to think on their own and to work better as a group.
SOMOS Educação has a restless team of professionals who share the commitment of making the next Brazilian generations better and better. People that write their own history, face every challenge and grab all the possibilities around them.
WE ARE what we create around us.
Names are supposed to translate the personality of a brand. SOMOS, that in English means “we are”, came from that. It translates our personality in a clear way because it was born from the essence of the new brand.
SOMOS suggests a connection between what is in evidence these days: the collaborative world. It’s more “we” and less “I”. It works by itself, as a corporative brand, and as a credential for the business of the group. It brings together many brands and strategies. “We are what we create around us”, this is the essence of the new brand.
The largest basic education company in Brazil, SOMOS Educação has a large portfolio that includes publishing, learning systems, schools, pre-university courses, language courses, and educational technology. In 2016, SOMOS registered a net income of R$1.8 billion.
Our history starts in 2010, when Ática and Scipione publishing and SER learning system, members of Grupo Abril, were split to create Abril Educação, the company’s first name.
At that time, the split made possible to take advantage of the tradition and pioneering on the production of textbooks and paradidactic books, and to explore the potential of the educational segment. Together, the publishing sector counts with a portfolio consisted of approximately two thousand works, which includes pedagogical successes, classics from the literature for children and teens, atlases and dictionaries.
From 2010 until today, the company has invested in organic growth and concluded 13 acquisition of recognized brands and services of excellence, and established strategic partnerships.
To take the opportunity to grow, integrate and diversify its business, the company decided to raise funds in the stock market from an Initial Public Offering (IPO).
The strong expansion of the company attracted founds of private equity. In 2010, BR Investimentos incorporated 24.7% of the capital of Abril Educação, as part of a strategy of concentration of investments in the sector that moves around R$ 36 billion per year in Brazil and that is in continued expansion. In October 2014, Abril Educação concluded the transition to the Novo Mercado of BM&FBOVESPA (Stock Market, Commodities and Futures – Anonymous Society), segment in which companies with the most advanced corporate governance practices are allocated.
In February 2015, Tarpon Investimentos took control of the company, purchasing 40.6% of the company, Aprilpar Participações, that belonged to Civita family.
In June 2015, the company leaves the green color and the symbol of a tree and assumes a new identity that symbolizes the company’s current phase:SOMOS Educação. The new brand translates in a clear way the essence that was born in the Brazil’s largest basic education and pre-university company.